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Portfolios That Sell Selina Oppenheim

Portfolios That Sell By Selina Oppenheim

Portfolios That Sell by Selina Oppenheim


£3.49
Condition - Good
Out of stock

Summary

Selina Oppenheim reveals how to create a portfolio that will get attention from potential clients in this practical guide that demonstrates how today's commercial photographer can communicate expertise, experience and creative vision clearly and intelligently through a well-executed portfolio.

Portfolios That Sell Summary

Portfolios That Sell: Professional Techniques for Presenting and Marketing Your Photographs by Selina Oppenheim

It used to be that art directors, creative professionals and producers hired talent based on reputation, networking and personal relationships. Today's ultra competitive business climate is vastly different. Art buying is now more project-oriented. Art directors and creative professionals now must review portfolios with their clients before making any hiring decisions. Since most photographers are self-employed, hiring a photo rep is an expense that cuts dramatically into an already-tight bottom line. So now more than ever, showing a "killer" portfolio that communicates a clear vision can mean the difference between winning projects or just sitting on the sidelines. In this book, veteran consultant and lecturer Selina Oppenheim reveals how to create an innovative, competitive and effective portfolio that will get attention from any potential client. Based on her 20-plus years of consulting with scores of photographers, graphic designers and illustrators, Oppenheim demonstrates how today's commercial photographer can communicate expertise, experience and creative vision clearly and intelligently through a well-executed portfolio. Packed with a wealth of tips and practical advice for effective marketing, self-promotion and client relationships, this book should be a useful guide for the photographer who wants financial as well as artistic success.

About Selina Oppenheim

Selina Oppenheim was one of the first consultants for visual professionals in the country, consulting with photographers, graphic designers, and illustrators for over 20 years. She is president of Port Authority, a Boston area-based marketing firm committed to creating strategic programs that enable clients to build businesses around their individual, creative, and financial goals. She lives in Boxborough, MA.

Additional information

GOR006941208
9780817455439
0817455434
Portfolios That Sell: Professional Techniques for Presenting and Marketing Your Photographs by Selina Oppenheim
Used - Good
Paperback
Watson-Guptill Publications
2003-06-01
144
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Portfolios That Sell