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Why Fonts Matter Sarah Hyndman

Why Fonts Matter By Sarah Hyndman

Why Fonts Matter by Sarah Hyndman


£12,60
Condition - Like New
Out of stock

Summary

Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. This book explains why certain fonts or styles evoke particular experiences and associations. It explores how you respond to fonts emotionally and can make fonts work for your message.

Why Fonts Matter Summary

Why Fonts Matter by Sarah Hyndman

We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make?

This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.

* Fonts can alter the meanings of words right before your very eyes.
* See what personalities fonts have, and what they reveal about YOUR personality.
* Explore how you respond to fonts emotionally and can make fonts work for your message.
* Be amazed that a font has the power to alter the taste of your food.

This book is for anyone who is interested in giving words impact, who loves words and how they influence us.

Why Fonts Matter Reviews

a fascinating insight into how type can influence our feelings, our senses, and even our taste * Professor Charles Spence, University of Oxford *
most books about fonts are written for designers - Sarah brings the power of fonts to everyone * Patrick Burgoyne, Editor of Creative Review *
Sarah Hyndman brings a frisky mix of art and science to her multisensory analysis of typography and communication * Ellen Lupton, curator of contemporary design at Cooper-Hewitt National Design Museum *

About Sarah Hyndman

Sarah Hyndman has been a graphic designer for nearly twenty years, and specialises in how fonts influence us. In this work, she has collaborated with psychologists from Oxford University and built on perception research from around the world. She has given talks about typography at TEDx, TYPO, SxSW and a range of other conferences.

Additional information

GOR008336506
9780753557235
0753557231
Why Fonts Matter by Sarah Hyndman
Used - Like New
Paperback
Ebury Publishing
2016-01-28
144
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

Customer Reviews - Why Fonts Matter