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The Economic Naturalist Robert Frank

The Economic Naturalist By Robert Frank

The Economic Naturalist by Robert Frank


£4.30
New RRP £15.99
Condition - Very Good
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Summary

The fascinating and playful guide to how economics explains the simple but profound ideas that govern our world

The Economic Naturalist Summary

The Economic Naturalist: In Search of Explanations for Everyday Enigmas by Robert Frank

Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world--which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it's cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons. The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost benefit principle, the no cash left on the table principle, and the law of one price. There is no more delightful and painless way of learning these fundamental principles.

Additional information

GOR002953075
9780465002177
046500217X
The Economic Naturalist: In Search of Explanations for Everyday Enigmas by Robert Frank
Used - Very Good
Hardback
Basic Books
20070521
240
Short-listed for Heathrow Travel Product Award: Travel Read, Non-Fiction 2009
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Economic Naturalist