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Brewers Association's Guide to Starting Your Own Brewery Ray Daniels

Brewers Association's Guide to Starting Your Own Brewery By Ray Daniels

Brewers Association's Guide to Starting Your Own Brewery by Ray Daniels


£5.30
Condition - Very Good
Out of stock

Summary

Tells stories of success of individual brewers and the lessons they learned the hard way. This book covers the ingredients and equipment of professional brewing. It discusses the marketing techniques used by both brewpubs and packaging craft breweries. It also covers finances including a sample business plan.

Brewers Association's Guide to Starting Your Own Brewery Summary

Brewers Association's Guide to Starting Your Own Brewery by Ray Daniels

For over 25 years, fresh flavourful beer has powered the growth of craft brewing in the United States. Along the way thousands who love great beer have started their own breweries and created thriving businesses. Now the Brewers Association, the national association for small brewers, tells you how to follow in the footsteps of these successful entrepreneurs. Written by industry veterans from every part of the country and every type of brewery, this text delivers the essential industry insight needed by aspiring brewers. In section one, individual brewers tell their stories of success -- and the lessons they leaned the hard way! Section two covers the ingredients and equipment of professional brewing so you can speak knowledgeably with brewmasters and suppliers. Section three delves into the marketing techniques used by both brewpubs and packaging craft breweries to help you to decide which business model to pursue. Finally section four covers finances including a sample business plan and essential operating data from current Brewers Association member breweries.

Table of Contents

Craft Brewing and Your Brewery Start Up; From Beer Dreamer to Brewpub Operator; Dogged Pursuit of a Dream; East Cost Victory Conquers All Fronts; Brewpubs Galore In Oregon; Creating a Culture of Success in Your Brewery; Ten Tips for Starting Your Craft Brewery; Ten Tips for Starting Your Brewpub; Raw Materials for the Commercial Brewery; Professional Brewing: Processes and Equipment; Building Your Brewery From Site to Staff; Uncle Sam Comes Calling; Dealing with Rules and Regulators; Down the Drain But Not Forgotten; Better Brewery Floors; Hopping From Farm to Fermenter; The Converging Consumer Profiles For Beer And Wine; Creating Customer Connections to Build Your Brewpub Business; Mug Shots: Using Mug Clubs to Build Business; Distribution For the Start-up Brewery; Pricing Calculations for Beer Distribution; Introducing Consumers to Your Beer; Seven Ways to Help Bars Sell Your Beer; Using Public Relations to Build Your Brand; The Hot Pursuit of Capital; The Ins and Outs of Brewery Finance; Covering Your Assets: Insurance Primer; There's No Such Thing as a Bad Site, Just Bad Site Selection Decisions; Brewpub Feasibility Planning: Market Analysis Studies; Performance Pro Formas: Creating the Income Statement; The Four Corners of a Brewpub: Building for Success; Roadmap to Success; Brewpub Operational Survey Results; Packaging Brewery Operations Survey; Creating a Business Plan; Sample Business Plan; Glossary.

Additional information

GOR005162917
9780937381892
0937381896
Brewers Association's Guide to Starting Your Own Brewery by Ray Daniels
Used - Very Good
Paperback
Brewers Publications
20061226
208
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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