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The Advertising Concept Book Pete Barry

The Advertising Concept Book By Pete Barry

The Advertising Concept Book by Pete Barry


£28.79
Condition - Very Good
6 in stock

Summary

A coursebook that tells you what you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises throughout that help the reader judge their own work and that of others.

The Advertising Concept Book Summary

The Advertising Concept Book: Think Now, Design Later by Pete Barry

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

About Pete Barry

Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.

Table of Contents

Introduction * 1. The Basic Tools * 2. The Strategy * 3. Print * 4. The Campaign * 5. The Tagline * 6. Generating Strategies and Ideas * 7. TV and Cinema * 8. Ambient * 9. Multi Media * 10. Copy * 11. Radio * 12. Other Tools * 13. Presenting and Selling Your Work * 14. The Student Book * 15. Execution * Conclusion

Additional information

GOR005333829
9780500516232
0500516235
The Advertising Concept Book: Think Now, Design Later by Pete Barry
Used - Very Good
Hardback
Thames & Hudson Ltd
20120514
296
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Advertising Concept Book