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The Little Book of Smart Paul Jackson

The Little Book of Smart By Paul Jackson

The Little Book of Smart by Paul Jackson


£7.40
Condition - Very Good
Only 1 left

Summary

What started off as an idea from Swiss watchmaker Swatch eventually evolved into the successful launch of the smart brand, now an integral part of the Mercedes-Benz family. It hasn't all been plain sailing for smart, though. This work guides us through the history of the brand, its highs and lows, as well as its successes and failures.

The Little Book of Smart Summary

The Little Book of Smart by Paul Jackson

What started off as an idea from Swiss watchmaker Swatch eventually evolved into the successful launch of the smart brand, now an integral part of the Mercedes-Benz family and - in its first ten years - achieving sales of more than three quarters of a million cars around the world. It hasn't all been plain sailing for smart, though. Well publicised financial woes, the launch of at least one inappropriate model range and the subsequent rationalisation of the entire product line-up meant plenty of problems along the way. But throughout it all, fans of the smart concept have remained loyal to the brand and sales of the fortwo city car continued to prosper.These days, the future looks rosier. An all-new fortwo model range was launched in 2007, along with the announcement of the long-awaited debut of the smart brand into the American market for 2008. The latest model is more sophisticated and more in tune with today's buyers' tastes, while losing none of the inventiveness, practicality and sheer chic appeal of its predecessors. In the Little Book of Smart, author and smart fanatic Paul Jackson guides us through the entire history of the brand, its highs and lows, its successes and failures, and on to today - with the very latest fortwo line-up promising major sales worldwide and, of course, helping to pave the way for a future for smart in the USA. It's a fascinating tale, told succinctly and in an entertaining style, and complemented by full colour photography throughout. 128 pages packed with 100 colour pictures and entertaining text make this a great little book.

About Paul Jackson

Paul Jackson has been a smart fanatic since the model's debut, and purchased one of the first officially imported examples in the UK. Since then he has owned a succession of city-coupes and fortwos, as well as a roadster-coupe. He is actively involved in the smart scene, and has accumulated a large collection of smart photography, brochures and paraphernalia. This, the little book of smart, is Paul's first motoring book, which makes full use of his archives, his experience and his expertise.

Table of Contents

CHAPTER ONE - SMART MOVE; Development of the smart brand; early design ideas; announcement of the city-coupe; the smart production process.; CHAPTER TWO - THE EARLY DAYS; The range expands to include cabrio and diesel models; power upgrade; suspension improvements after handling scare; accessories and interchangeable body panels.; CHAPTER THREE - SMART EVOLUTION; Evolution of the city-coupe into the fortwo; development of the BRABUS smart; launch of the smart crossblade.; CHAPTER FOUR - SPORTY SMART. Development and launch of smart roadster and roadster-coupe; rave press reviews; analysis of the models; driving impressions; cessation of production and subsequent sale of production rights.; CHAPTER FIVE - FUN AND FROLICS; The human side of smart ownership: the annual London to Brighton run; how owners personalise their cars (multi-coloured panels, power upgrades, accessories, etc.); photographs of modified and personalised cars.; CHAPTER SIX - THE NEW GENERATION; Announcement of the all-new smart fortwo for 2007; new future direction of the company; debut of the smart brand in the USA and the American-spec fortwo.; APPENDIX 1 - THE FAMILY SMART; Development of forfour in conjunction with Mitsubishi; launch of forfour line-up; press reaction; analysis of the full range; cessation of production and the reasons behind it; rationalisation of the smart line-up (including cancellation of forthcoming 4X4). This section to be kept relatively brief - i.e., approx 5-6 pages.; APPENDIX 2 - SMART ONLINE; Full listing of all the official smart websites around the world, plus website addresses of smart specialists and clubs.

Additional information

GOR002550028
9781845841485
1845841484
The Little Book of Smart by Paul Jackson
Used - Very Good
Paperback
Veloce Publishing Ltd
20080117
128
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Little Book of Smart