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Oliviero Toscani By Oliviero Toscani

Oliviero Toscani by Oliviero Toscani

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Condition - Well Read
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Summary

An exploration of the creative force behind brands and advertising campaigns, focusing on the finest examples of his work. Includes collected stories of the life of the man behind the lens from some of the major personalities in the creative industries.

Oliviero Toscani Summary

Oliviero Toscani: More Than Fifty Years of Magnificent Failures by Oliviero Toscani

Toscani's photography often depicts what no one has ever dared to explore before in advertising, such as homosexuality, racism and anorexia. This magnificent volume explores the creative force behind brands and advertising campaigns, focusing on the finest examples of his work. Interspersed throughout are collected stories of the life of the man behind the lens from some of the major personalities in the creative industries. Contributors include the photographers, David Bailey and Rankin, fashion designer Issey Miyake, designers Philippe Starck and Kenzo Takada, the musician Peter Gabriel and film director and actor, Mathieu Kassovitz, and the entrepreneur Luciano Benetton.

The book features Toscani's advertising campaigns, particularly his work with Benetton from 1982 to 2000, which was some of the most shocking advertising ever seen: in some cases provoking lawsuits and the removal of Benetton clothing from stores. However, Toscani worked wonders for the company, making it into one of the world's most recognised clothing brands - despite no items of clothing appearing in the campaigns between 1990 and 2000.

Throughout the years he has also created corporate images and campaigns for companies such as Esprit, Chanel, Fiorucci, Prenatal and many more. He has collaborated as fashion photographer for international magazines such as Elle, Vogue, GQ, Harper's Bazaar, Esquire, and Liberation.

About Oliviero Toscani

Oliviero Toscani is one of world's most high profile image-makers. He was born in Milan, Italy in 1942, and studied photography and design at the University of the Arts in Zurich from 1961 to 1965. He is best known for his shocking advertising campaigns. Tommaso Basilio studied at the Politecnico di Milano before becoming one of Italy's most respected fashion magazine editors working for L'Uomo Vogue. He was later Head of Communication at Romeo Gigli and then at Malo. He currently teaches History of Fashion Photography at the IED (Istituto Europeo di Design) in Milan and Rome and works as a freelance journalist and stylist.

Table of Contents

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Additional information

GOR011557089
9781783130085
1783130083
Oliviero Toscani: More Than Fifty Years of Magnificent Failures by Oliviero Toscani
Used - Well Read
Hardback
Welbeck Publishing Group
20151105
256
null null null null null null null null null null
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book. We do our best to provide good quality books for you to read, but there is no escaping the fact that it has been owned and read by someone else previously. Therefore it will show signs of wear and may be an ex library book

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