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Marketing Your Law Firm Lucy Adam

Marketing Your Law Firm By Lucy Adam

Marketing Your Law Firm by Lucy Adam


3,49 £
New RRP 54,50 £
Condition - Very Good
Only 1 left

Summary

Marketing Your Law Firm provides a step-by-step guide to developing and implementing a marketing plan for your firm. It is logically structured into three main parts: marketing planning; market and client research; and promotion.

Marketing Your Law Firm Summary

Marketing Your Law Firm: A Solicitors Manual by Lucy Adam

Marketing Your Law Firm provides a step-by-step guide to developing and implementing a marketing plan for your firm. It is logically structured into three main parts: marketing planning; market and client research; and promotion. The free disk that accompanies this title should help you to develop your own marketing plan, suited to the specific needs of your firm.

Marketing Your Law Firm Reviews

This is a very useful and practical workbook. The CD has all the forms on it so you don't have to spend a lot of time creating your own forms. I recommend it to you. Managing For Success

About Lucy Adam

Lucy Adam has over 10 years marketing experience. She gained a law degree in 1994 and has since set up her own marketing consultancy, Buzz, in London.

Table of Contents

List of exercises, Introduction, Part 1 Marketing Planning, 1. The profile of your firm, 2. Analysing your clients, 3. Analysing your operating environment, 4. Analysing your competitors, 5. Setting objectives and creating an action plan, 6. Example marketing report, Part 2 Market and Client Research, 7. Approaching a research project, 8. Example questionnaire, Part 3 Promotion, 9. Using and evaluating promotional methods, 10. The promotional tools

Additional information

GOR001636940
9781853287459
1853287458
Marketing Your Law Firm: A Solicitors Manual by Lucy Adam
Used - Very Good
Hardback
The Law Society
20011201
352
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Marketing Your Law Firm