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The Stuff You Can't Bottle King Adz

The Stuff You Can't Bottle By King Adz

The Stuff You Can't Bottle by King Adz


£4.19
New RRP £19.95
Condition - Very Good
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Summary

In the networked, multimedia era of Internet 2.0, the only way for advertisers and brands to connect with the notoriously difficult youth market is to get involved with the cultures and subcultures that make up their world. In this book, the author shares his insight into the lives of young people across the globe.

The Stuff You Can't Bottle Summary

The Stuff You Can't Bottle: Advertising for the Global Youth Market by King Adz

In the networked, multimedia era of Internet 2.0, the only way for advertisers and brands to connect with the notoriously difficult youth market is to get involved with the cultures and subcultures that make up their world. Here, King Adz shares his unique insight into the lives of young people across the globe. His research has taken him to skate parks, clubs, gigs, music festivals and street art events in Europe and North America, Brazil, Russia, China, India, Hong Kong, South Africa and beyond. In each location, he has talked to young people to find out what really fires them, and he has talked to the advertising creatives who have succeeded in connecting with them. No one can predict what youth will be into next month, but this book shows how creatives can grab its attention, build a relationship and crack the market.

The Stuff You Can't Bottle Reviews

'Essential reading. Both for those who think that they 'get' the youth market and those who know that they don't' - Anne-Faye Townsend, BigShinyThing.com

About King Adz

King ADZ is the author of nine books, published by Thames & Hudson, HarperCollins, and Vintage. All his books to date have been concerned with youth-culture, sub-culture and street art. He has been creative consultant for numerous global brands including Adidas, Vice, Levis, Diesel, Smirnoff and Guinness. His feature documentary, The Iconoclast, profiling the notorious international art smuggler, Michel Van Rijn, premiered at the DOC NYC festival in 2017.

Table of Contents

The Ten Commandments (The Youth Testament); Top 10 Youth Brands; Where to Study; Timeline of Incredible Moments (in youth culture); The Magic Triangle

Additional information

GOR005314505
9780500290750
050029075X
The Stuff You Can't Bottle: Advertising for the Global Youth Market by King Adz
Used - Very Good
Paperback
Thames & Hudson Ltd
2013-03-04
352
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Stuff You Can't Bottle