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Run Your Own Business: Teach Yourself Kevin Duncan

Run Your Own Business: Teach Yourself By Kevin Duncan

Run Your Own Business: Teach Yourself by Kevin Duncan

New RRP £10.99
Condition - Very Good
7 in stock


Equips you with all the key skills you need to run an effective, successful business.

Run Your Own Business: Teach Yourself Summary

Run Your Own Business: Teach Yourself by Kevin Duncan

Running your own business can be a daunting, challenging and sometimes stressful experience, but also one of the most rewarding. This book expertly guides you through the principles of running a successful business. Crammed with practical advice - from assessing pro's and cons, to motivating yourself and adopting effective practices, it will prove invaluable as you tackle one of the biggest adventures of your life NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at to give you a richer understanding of running your own business. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

Run Your Own Business: Teach Yourself Reviews

Practical advice perfectly packaged Media Week A practical and jargon-free guide Start Your Business

About Kevin Duncan

Having run many types of business, worked with 300 clients, and won 35 awards for creativity and effectiveness, leading troubleshooter Kevin Duncan expertly guides you through the principles of running a successful business.

Table of Contents

01. Where do I start? Assume that you have something to offer Research your market thoroughly Write a simple, realistic plan Invest in a distinctive identity Get connected 02. The right tools for the job Write down everyone you want to get in touch with Do everything when you think of it Keep inventing new ideas for contacting someone Try to have 20-30 meetings fixed for the next 4-6 weeks Never cancel a new business meeting because you are too busy 03. Getting the money right Concentrate on the money, but don't become obsessed with it Try to avoid the most time-consuming issue ever: other people The price-quality equation: If you cost a lot, you must be good Aim for 50% repeat business within 3 years 04. How to communicate effectively Choose the right method of communicating Become adept at describing what you do in less than 30 seconds Meet lots of people and stay open-minded Rewrite all your marketing materials 05. Taming the telephone Don't call it cold calling Don't use jargon to disguise what you do Offer to solve their issue quickly Don't start discounting before you have even met Be natural and human 06. Understanding time Corporate time moves slower than normal time Whatever you plan to do, start now 07. How to conduct yourself You are the company culture Only do business with people you like Subsume your ego Do not distinguish between nice and nasty things to do Never moan Never do anything unless you know why you are doing it Remember that Plan B is often more productive than Plan A 08. Meetings can be fun Research everything thoroughly Give them a list of ways in which you can help Listen more than you talk Be more positive than everyone else in every meeting Never be late Be spontaneous and act naturally 09. Staying sane and relentlessly enthusiastic Take the issues seriously, but not yourself Never do one thing for too long Don't forget to build time off into your year plan If you have had a good day, reward yourself Get your working environment right 10. How looking back helps you to look forward Look back at all the customers you have worked for If something you offer is very popular, work out why Resurrect something you used to enjoy doing Remember: everything you achieve, you have done yourself

Additional information

Run Your Own Business: Teach Yourself by Kevin Duncan
Used - Very Good
John Murray Press
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Run Your Own Business: Teach Yourself