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Marketing Greatest Hits Volume 2 Kevin Duncan

Marketing Greatest Hits Volume 2 By Kevin Duncan

Marketing Greatest Hits Volume 2 by Kevin Duncan


£3.90
New RRP £9.99
Condition - Very Good
Only 1 left

Summary

Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action.

Marketing Greatest Hits Volume 2 Summary

Marketing Greatest Hits Volume 2: Another Masterclass in Modern Marketing Ideas by Kevin Duncan

Hard on the heels of the popular Marketing Greatest Hits comes volume II, a must-have compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books - including Hot, Flat and Crowded and Emotionomics - are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach. Praise for Marketing Greatest Hits Volume I: Kevin Duncan has a winning way with words, making both volumes not only informative but highly entertaining. 9 out of 10. BA Business Life

About Kevin Duncan

Kevin Duncan is a marketing consultant and author. He has written numerous business books, including Teach Yourself: Run Your Own Business and So What?, Start, and Tick Achieve (Capstone). They have been translated into a range of languages, including French, Polish, and Russian. Kevin has worked with many high-profile clients in his consultancy, including BT, Ogilvy, Orange and Saatchi & Saatchi.

Additional information

GOR012538784
9781408157213
B0092G5EZE
Marketing Greatest Hits Volume 2: Another Masterclass in Modern Marketing Ideas by Kevin Duncan
Used - Very Good
Paperback
Bloomsbury Publishing PLC
20120412
208
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Marketing Greatest Hits Volume 2