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Online Branding Keith Drew

Online Branding By Keith Drew

Online Branding by Keith Drew


£3.49
New RRP £22.50
Condition - Very Good
Only 3 left

Summary

Takes a look at different aspects of branding on the web, with the potential to deliver a company's identity in seconds - and, similarly, to win or lose business for that company. This guide combines visuals with information and advice from top web designers and programmers.

Online Branding Summary

Online Branding by Keith Drew

The web is the newest weapon in the corporate world's assault on the consumer. It has the potential to deliver a company's identity in seconds and, as a result, affords businesses a whole new way of gaining customers - or losing them. Knowing how to express a brand successfully is a vital part of web design today. Online Branding takes a look at different aspects of branding and highlights them with in-depth case studies from the UK and US, Europe and Asia. It features both well-known companies dealing with big brands, such as BP, Levi's, Nike and Volkswagen, and smaller agencies that have approached the subject with an innovative style. Part of the New [email protected] Series that focuses on subjects of interest to today's web designers, combining inspirational visuals with information and advice from top designers and programmers around the world.

About Keith Drew

Keith Drew is Staff writer at [email protected] magazine.

Table of Contents

Introduction; 19 Case Studies; Guide to Online Branding

Additional information

GOR002110304
9781856692946
1856692949
Online Branding by Keith Drew
Used - Very Good
Paperback
Orion Publishing Co
20021007
152
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Online Branding