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Happy is Up, Sad is Down Joern Hurtienne

Happy is Up, Sad is Down By Joern Hurtienne

Happy is Up, Sad is Down by Joern Hurtienne


£15.49
Condition - New
Only 2 left

Summary

We think, feel, and talk in metaphors. Why not use them for design? This book is meant to inspire designers and everyone curious about how the mind works.

Happy is Up, Sad is Down Summary

Happy is Up, Sad is Down: 65 Metaphors for Design by Joern Hurtienne

We think, feel, and talk in metaphors. Why not use them for design? Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world. Happy is Up, Sad is Down is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics, and advertising. Metaphors show how to use space and physical attributes to convey abstract concepts like time and importance, emotions and social relations, political ideas and ethical values. This book is meant to inspire designers and everyone curious about how the mind works.

About Joern Hurtienne

Jorn Hurtienne, Diana Loffler, Clara Husch, Daniel Reinhardt, Robert Tscharn, and Stephan Huber are a team of psychologists, designers, computer scientists, business consultants, and researchers who came together at the Chair of Psychological Ergonomics at Wurzburg University.

Additional information

NPB9789063695934
9789063695934
9063695934
Happy is Up, Sad is Down: 65 Metaphors for Design by Joern Hurtienne
New
Hardback
BIS Publishers B.V.
20200903
304
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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