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A Technique for Producing Ideas James Young

A Technique for Producing Ideas By James Young

A Technique for Producing Ideas by James Young


£4.99
New RRP £7.99
Condition - Very Good
<20 in stock

Summary

Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.

A Technique for Producing Ideas Summary

A Technique for Producing Ideas by James Young

A step-by-step technique for sparking breakthrough creativity in advertising--or any field

Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.

"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

About James Young

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Additional information

GOR002189192
9780071410946
0071410945
A Technique for Producing Ideas by James Young
Used - Very Good
Paperback
McGraw-Hill Education - Europe
2003-03-16
64
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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