Cart
Free Shipping in the UK
Proud to be B-Corp

The Commercial Appropriation of Personality Huw Beverley-Smith (King's College London)

The Commercial Appropriation of Personality By Huw Beverley-Smith (King's College London)

The Commercial Appropriation of Personality by Huw Beverley-Smith (King's College London)


£45.39
Condition - New
Only 2 left

Summary

Beverley-Smith provides analyses of the disparate aspects of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. He also considers whether a coherent justification for a remedy may be identified from a range of competing theories.

The Commercial Appropriation of Personality Summary

The Commercial Appropriation of Personality by Huw Beverley-Smith (King's College London)

Commercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual's dignity which is often offended by unauthorized commercial appropriation. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a remedy may be identified from a range of competing theories. The considerable variation in substantive legal protection reflects more fundamental differences in the law's responsiveness to commercial practices and different attitudes towards the proper scope and limits of intangible property rights.

The Commercial Appropriation of Personality Reviews

'The book is useful for any student of the law, for academics and judges, as well as for practitioners, including the generalist or even the specialist in another field. Its value lies beyond the insight it provides into this interesting, specialist, developing area of the law. It is a blueprint for the study of any area of common law that is being radically adapted and developed to meet new technological, economic and cultural changes.' Entertainment Law Review

About Huw Beverley-Smith (King's College London)

Huw Beverley-Smith was formerly Lecturer in Law in the Department of Law, University of Wales, and Visiting Research Fellow at the Max Planck Institute for Foreign and International Patent, Copyright and Competition Law in Munich.

Table of Contents

Preface; Table of cases; Table of statutes; Part I. A Framework: 1. The problem of appropriation of personality; Part II. Economic Interests and the Law of Unfair Competition: 2. Introduction; 3. Statutory and extra-legal remedies; 4. Goodwill in personality: the tort of passing off in English and Australian law; 5. Unfair competition and the doctrine of misappropriation; Part III. Dignitary Interests: 6. Introduction; 7. Privacy and publicity in the United States; 8. Privacy interests in English law; 9. Interests in reputation; Part IV. Pervasive Problems: 10. Property in personality; 11. Justifying a remedy for appropriation of personality; Part V. Conclusions: 12. The autonomy of appropriation of personality; Bibliography; Index.

Additional information

NLS9780521052528
9780521052528
0521052521
The Commercial Appropriation of Personality by Huw Beverley-Smith (King's College London)
New
Paperback
Cambridge University Press
2008-02-21
404
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

Customer Reviews - The Commercial Appropriation of Personality