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Business Analytics for Sales and Marketing Managers Gert H. N. Laursen

Business Analytics for Sales and Marketing Managers By Gert H. N. Laursen

Business Analytics for Sales and Marketing Managers by Gert H. N. Laursen


£8.19
New RRP £39.99
Condition - Very Good
Only 1 left

Summary

Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes.

Business Analytics for Sales and Marketing Managers Summary

Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age by Gert H. N. Laursen

Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. * How to align information management with company strategy * Examines how to get, grow, and retain valuable customers * Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes.

About Gert H. N. Laursen

Gert H. N. Laursen is head of customer intelligence at Maersk Line, the largest containerized shipping company in the world. He focuses on helping product-oriented organizations become more customer-centered through the use of various data sources, including data warehousing, questionnaires, and one-to-one interviews with customers, first-line staff, sales organizations, and other subject matter experts.

Table of Contents

Preface. Acknowledgments. Chapter 1: Introduction. Chapter 2: Identify What You Want to Achieve: The Menu on a Strategic Level. Chapter 3: Lead Information for Identifying Valuable Customers: The Recipe. Chapter 4: Lead Information: What You Need to Know before Launching New Acquisition Activities. Chapter 5: Lead Information: What You Need to Know before Launching New Sales Activities. Chapter 6: Lead Information for Customer Retention. Chapter 7: Working with Lag Information. Chapter 8: Working with Learning Information: The Recipe. Chapter 9: Case Study of a Retention Strategy. About the Author. Index.

Additional information

GOR012318931
9780470912867
0470912863
Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age by Gert H. N. Laursen
Used - Very Good
Hardback
John Wiley and Sons Ltd
20110415
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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