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Business Analytics for Managers Gert H. N. Laursen

Business Analytics for Managers By Gert H. N. Laursen

Business Analytics for Managers by Gert H. N. Laursen


£8.30
New RRP £33.99
Condition - Very Good
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Summary

Presents a vital blueprint for organizations that want to thrive in the competitive fray. This book includes a sustainable business analytics model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.

Business Analytics for Managers Summary

Business Analytics for Managers: Taking Business Intelligence Beyond Reporting by Gert H. N. Laursen

World-class guidance for delivering the right decision support to the right people at the right time A vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances. * Proven guidance on developing an information strategy * Tips for supporting your company's ability to innovate in the future by using analytics * An understanding of BA as a holistic information discipline with links to your business's strategy * Practical insights for planning and implementing BA * How to use information as a strategic asset * Why BA is the next stepping-stone for companies in the information age today * Discussion on BA's ever-increasing role Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.

About Gert H. N. Laursen

GERT H.N. LAURSEN is head of customer intelligence at Maersk Line, the largest containerized shipping company in the world. He focuses on helping product-oriented organizations become more customer-centered through the use of various data sources, including data warehousing, questionnaires, and one-to-one interviews with customers, first-line staff, sales organizations, and other subject matter experts. JESPER THORLUND is a business intelligence consultant and frequent speaker on business intelligence, business analytics, and microeconomics throughout Europe.

Table of Contents

Foreword ix Introduction xi What Does BA Mean? Information Systems Not Technical Solutions xiv Purpose and Audience xvi Organization of Chapters xix Why the Term Business Analytics? xx Chapter 1 The Business Analytics Model 1 Overview of the Business Analytics Model 2 Deployment of the BA Model 6 Conclusions 12 Chapter 2 Business Analytics at the Strategic Level 17 Link Between Strategy and the Deployment of BA 18 Strategy and BA: Four Scenarios 19 Which Information Do We Prioritize? 31 Summary 40 Chapter 3 Development and Deployment of Information at the Functional Level 43 Case Study: A Trip to the Summerhouse 46 Establishing Business Processes with the Rockart Model 55 Example: Establishing New Business Processes with the Rockart Model 57 Optimizing Existing Business Processes 65 Example: Deploying Performance Management to Optimize Existing Processes 67 Which Process Should You Start with? 72 A Catalogue of Ideas with KPIs for the Company s Different Functions 90 Summary 91 Chapter 4 Business Analytics at the Analytical Level 93 Data, Information, and Knowledge 94 Analyst s Role in the BA Model 95 Three Requirements the Analyst Must Meet 98 Required Competencies for the Analyst 101 Hypothesis-Driven Methods 117 Data Mining with Target Variables 120 Explorative Methods 127 Business Requirements 130 Summary 134 Chapter 5 Business Analytics at the Data Warehouse Level 137 Why a Data Warehouse? 137 Architecture and Processes in a Data Warehouse 140 Tips and Techniques in Data Warehousing 160 Summary 168 Chapter 6 The Company s Collection of Source Data 169 What Are Source Systems, and What Can They Be Used for? 170 Which Information Is Best to Use for Which Task? 174 When There is More Than One Way to Get the Job Done 177 When the Quality of Source Data Fails 179 Summary 180 Chapter 7 Structuring of a Business Intelligence Competency Center 183 What Is a Business Intelligence Competency Center? 183 Why Set Up a Business Intelligence Competency Center? 184 Tasks and Competencies 185 Centralized or Decentralized Organization 191 When Should a BICC Be Established? 197 Summary 200 Chapter 8 Assessment and Prioritization of BA Projects 201 Is it a Strategic Project or Not? 201 Uncovering the Value Creation of the Project 203 When Projects Run Over Several Years 209 When the Uncertainty Is Too Big 211 Projects as Part of the Bigger Picture 214 Summary 222 Chapter 9 Business Analytics in the Future 223 Index 231

Additional information

GOR005221435
9780470890615
0470890614
Business Analytics for Managers: Taking Business Intelligence Beyond Reporting by Gert H. N. Laursen
Used - Very Good
Hardback
John Wiley and Sons Ltd
20100720
272
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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