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Basics Design 02: Layout Gavin Ambrose

Basics Design 02: Layout By Gavin Ambrose

Basics Design 02: Layout by Gavin Ambrose

Reviews:
3,50 £
New RRP 21,95 £
Condition - Very Good
Only 3 left
Very Good

Summary

Provides a guide to the effective arrangement of text and image elements within a design. Good layout in both print and electronic media allows for the most effective communication of complex information to a viewer. This book's objective is to instruct in the management of form and space, in order to achieve this effect.

Basics Design 02: Layout Summary

Basics Design 02: Layout by Gavin Ambrose

Addresses the practical and aesthetic considerations of layout such as where and how the content will be viewed, whether the format is a magazine, website, television graphic or bottle of bubble bath. This book will prove indispensable to anyone wishing to acquire a thorough knowledge of the principles of layout as used in modern design. Through the considered application of these principles a more balanced and effective design can be achieved.

About Gavin Ambrose

Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging. Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

Table of Contents

Introduction. How to get the most out of this book. The basics: Imposition; Working with pages; The golden section; The symmetrical grid; Symmetrical variations; The symmetrical solumn-based grid; The symmetrical module-based grid; Asymmetrical grids; Using multiple grids; Developing the grid. The grid: The baseline grid; Cross-alignment; Images. Elements on a page: Alignment; Hyphenation and justification; Hierarchy; Arrangement. Form and function: Dividing the book; Appropriation; Reinvention; Exquisite corpse; Binding. Layout in use: Scale; Indexing; Orientation; Dividing the page; Structure/unstructure; Paper engineering; Passe partout; Juxtaposition. Breaking the rules: Working without a grid. Glossary. Conclusion. Acknowledgements. Contacts.

Additional information

GOR003589294
9782940373345
2940373345
Basics Design 02: Layout by Gavin Ambrose
Gavin Ambrose
Basics Design
Used - Very Good
Paperback
Bloomsbury Publishing PLC
20050509
176
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Basics Design 02: Layout