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The Fundamentals of Graphic Design Gavin Ambrose (University of Brighton, UK)

The Fundamentals of Graphic Design By Gavin Ambrose (University of Brighton, UK)

The Fundamentals of Graphic Design by Gavin Ambrose (University of Brighton, UK)


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The Fundamentals of Graphic Design Summary

The Fundamentals of Graphic Design by Gavin Ambrose (University of Brighton, UK)

Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process.

The Fundamentals of Graphic Design Reviews

The Fundamentals of Graphic Design delivers a comprehensive, cleverly designed overview of graphic design for a student or novice. * Technical Communication *

About Gavin Ambrose (University of Brighton, UK)

Gavin Ambrose teaches at Brighton University and is a practicing graphic designer. He is the author of many highly regarded books for students covering all areas of design including The Layout Book, The Production Manual, Fundamentals of Typography and Design Genius among others. Paul Harris is a freelance writer and editor. His work has appeared in magazines and journals in both the US and Europe. He is a co-author and collaborator on numerous books on design. Nigel Ball is course leader for graphic design at the University of Suffolk, UK.

Table of Contents

Introduction Graphic design as a discipline What is graphic design?/ What is a graphic designer? / Group structures and working methods / Graphic design today Influences and creative elements Graphic design: art or craft? / Industrialisation / Technology / Typography / Consumerism / Identity and branding / Social responsibility / Modernism and postmodernism / Nostalgia and rhetoric / Semiotics / Vernacular The graphic design process The brief / Articulating design / Sources of inspiration / Design as problem solving / Creative thinking / Wit and humour / Layers of meaning / Development and experimentation / Art direction / Prototyping / Commissioning art Delivering the message Print / Direct mail and digital marketing / Information design / Packaging / Screen design / Environmental design Procuring work Self-promotion / Portfolios The production process Basic tools / Digital tools / Specialist colour / File formats / Print finishing Glossary Organisations and online resources Index Acknowledgements

Additional information

NGR9781474269971
9781474269971
1474269974
The Fundamentals of Graphic Design by Gavin Ambrose (University of Brighton, UK)
New
Paperback
Bloomsbury Publishing PLC
20191017
192
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

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