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Know Your Onions - Corporate Identity Drew de Soto

Know Your Onions - Corporate Identity By Drew de Soto

Know Your Onions - Corporate Identity by Drew de Soto


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Summary

Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. Whether you are new to the sector, honing your skills or if you have to tackle identity projects in the real world, Know your Onions - Corporate Identity is a broad introduction on identity design (not branding - don't worry, you'll learn the difference).

Know Your Onions - Corporate Identity Summary

Know Your Onions - Corporate Identity: Get your Head Around Corporate Identity Design and Deliver One Like the Big Boys and Girls by Drew de Soto

Not all of us get to work on multimillion corporate identity projects for airlines and huge conglomerates. If you are new to the sector or honing their skills, this book if for people who have tackled identity projects in the real world, then this is for you. This is a broad introduction on identity design - not branding - don't worry, you'll learn the difference.

If you want a book that tells you how to do it, this is for you - if you want a book about how other people have done it - then this isn't the book for you.

This book is for graphic designers and people who commission corporate identity projects who want to understand the process and how to deliver one, be it new to the sector or honing their skills.

About Drew de Soto

Drew de Soto is the founder (2000) and Creative Director of Navig8 and has gone on to work with some of the most influential UK organisations, these include the British Council, the UK Government, international charities and brands.

Additional information

NPB9789063695392
9789063695392
906369539X
Know Your Onions - Corporate Identity: Get your Head Around Corporate Identity Design and Deliver One Like the Big Boys and Girls by Drew de Soto
New
Paperback
BIS Publishers B.V.
2020-01-13
200
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

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