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Hathaway Shirts: Their History, Design, and Advertising Douglas Congdon-Martin

Hathaway Shirts: Their History, Design, and Advertising By Douglas Congdon-Martin

Hathaway Shirts: Their History, Design, and Advertising by Douglas Congdon-Martin


£9.00
New RRP £27.99
Condition - Very Good
Only 1 left

Summary

History of the Hathaway Shirt Company.

Hathaway Shirts: Their History, Design, and Advertising Summary

Hathaway Shirts: Their History, Design, and Advertising by Douglas Congdon-Martin

From its founding in 1837 Hathaway Shirts has been the bellweather for quality and style. Ironically for their 120 years or so they did little or no advertising to the general public, promoting their product mainly to the trade or through small newspaper ads or signage at the stores. Then on September 22, 1951, in the New Yorker magazine, an advertisement ran that changed all that. The eloquent Baron George Wrangell appeared handsomely dressed in a Hathaway shirt wearing an eyepatch, with the slogan The man in the Hathaway shirt. Rarely has a symbol become so identified with a product. This new book traces the history of the Hathaway Shirt, beginning with the early years and concentrating on the styles portrayed in nearly 50 years of advertising. Drawing upon company archives, it is a nearly complete chronology of the evolution of men's shirt fashions in the last half of the twentieth century. For designers this will be a valuable reference. For collectors of vintage clothing, there is the added aid of a guide to current prices. This colorful book is a wonderful addition to the library of fashion history.

About Douglas Congdon-Martin

Douglas Congdon-Martin resides in Pennsylvania. He is the author of several books on antiques and collectibles.

Additional information

GOR010946075
9780764306280
0764306286
Hathaway Shirts: Their History, Design, and Advertising by Douglas Congdon-Martin
Used - Very Good
Paperback
Schiffer Publishing Ltd
19980928
160
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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