Abram Games, Graphic Designer: Maximum Meaning, Minimum Means by Catherine Moriarty
Abram Games (1914-96) was one of the 20th century's most innovative and important graphic designers. His remarkable career spanned 60 years, during which time he was responsible for some of the most enduring images ever produced in Britain. Games produced hundreds of posters as well as stamps, book jackets and emblems, including those for the Festival of Britain (1951) and BBC Television (1953). Other clients included British Airways, the Financial Times, Guinness, Shell and Transport for London. During World War II he was appointed Official War Poster Designer and designed 100 posters. His personal philosophy of maximum meaning, minimum means gave all his works a distinctive conceptual and visual quality. This book, accompanying a major exhibition at the Design Museum, features 180 colour illustrations of his best-known work as well as many examples of unpublished designs from his own extensive archive.