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The Perfect Package Catharine Fishel

The Perfect Package By Catharine Fishel

The Perfect Package by Catharine Fishel


16,99 £
Condition - Like New
Only 1 left

Summary

A presentation of graphic design projects in which the design has created a perceived value for the product that is more valued than the product itself, this title examines in detail the design elements that make these products and services desirable, illustrating why and how they stand out.

The Perfect Package Summary

The Perfect Package: How to Add Value through Graphic Design by Catharine Fishel

A visual presentation of 25 graphic design projects in which the design has created a perceived value for the product that is more valued than the product itself, this title examines in detail the design elements that make these products and services desirable to the consumer, illustrating why and how these designs stand out against the competition. Each project boasts selected graphics, marketing or packaging so unique and so different that they have taken on a life of their own, apart from the products they were designed to contain or promote. They have become iconic in the hearts of the consumer. Projects analyzed include: Joe Boxer, SAP, the Iomega ZIP drive, Campbell's soup, Fossil watches, IKEA, Nabisco AnimalCrackers, Volkswagen's New Beetle and Absolut vodka, amongst others. In-depth text, complete with sidebars, delves into why these designs work, and how the design elements enhance the desirability of each project featured.

Additional information

GOR012579146
9781592530120
1592530125
The Perfect Package: How to Add Value through Graphic Design by Catharine Fishel
Used - Like New
Paperback
Rockport Publishers Inc.
20030901
160
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

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