'Bill Quirke is one of the philosophers of good organizational communication. From an enviable depth of real world experience with real organizations, he has written an important book not only for communication professionals but also for organizational senior leaders, who must understand that effective communication doesn't just happen. It must be led and nurtured. Quirke tells exactly how to do that in a highly readable book.'
Roger D'Aprix, Vice President, ROI Communication and author of The Credible Company
'A comprehensive book [which] will be much sought after by communications professionals and senior leaders alike...'
Gordon McNeil, ACQI, Quality Manager at AWE
'Making the Connections is a pleasure to read...It gives answers to the question of how can internal communication to a strategic level attract and effectively contribute to the results of the organization.'
Nico Jong, COM2KNOW
'Everything one needs to know about setting up a communication strategy that promotes real business value is covered in this excellent book. Nothing is left to chance.'
Economic Outlook and Business Review
Part 1: Turning Communication to Advantage: Getting more value from internal communication
1. Turning strategy into action
2. Going global and restructuring
Part 2: Leading Change: Leading engagement
3. Making change happen
4. Engaging employees face to face
5. Communicating initiatives and projects
Part 3: Pulling It Together: Planning and managing communication
6. Repositioning the role of the internal communication function
7. Measuring impact