Esther Thorson (Ph.D., University of Minnesota) is pProfessor of Media Economics, Innovation, and Entrepreneurism in Journalism at Michigan State University. She is co-author/editor of eight books, including Theories of Advertising (2012), and Persuasion Ethics Today (2016).
Mitchell S. McKinney (Ph.D., University of Kansas) is Professor and Chair of Communication and Director of the Political Communication Institute at the University of Missouri. He is co-author/editor of seven books, including Communication in the 2008 U.S. Election: Digital Natives Elect a President (2011), and alieNATION: The Divide & Conquer Election of 2012 (2014).
Dhavan V. Shah (Ph.D., University of Minnesota) is the Louis A. & Mary E. Maier-Bascom Professor in the School of Journalism and Mass Communication at the University of Wisconsin-Madison. He is Director of the Mass Communication Research Center and Scientific Director in the Center for Health Enhancement System Studies. Shah is co-author of News Frames and National Security: Covering Big Brother (2015).