About the Authors: Marshall McLuhan, who died in 1980, taught at St. Michael's College, the University of Toronto. His books
The Gutenberg Galaxy and
Understanding Media established his international reputation as a communications theorist and made him one of the most famous and controversial scholars of the 1960s and '70s.
Bruce R. Powers, a longtime friend and collaborator of McLuhan's, is Associate Professor of English and Communication Studies at Niagara University.