Joanna Sheen's passion for crafts has been a life-long affair. She started Joanna Sheen Ltd in 1979 and has been immersed in various crafts ever since and has written over 30 books on various craft related topics. Joanna's first passion was for flowers, she trained with the world renowned Constance Spry Flower School in London. Having successfully run an international pressed flower business for 20 years, Joanna turned her focus to card making and has gradually progressed into her very popular vintage feel designs and products. Joanna is fascinated by the Victorian age, it's values and the charm of the immensely skilled craftsmanship that is so evident in all handmade treasures from that age. In her card making, Joanna tries to re-create the keepsake souvenir feel of many Victorian cards, which once you have made them for someone, you know will be treasured for ever. Today Joanna appears very regularly on TV on both Ideal World and the Create and Craft channels with new ideas, demonstrations and best selling products. Joanna has a very enthusiastic following who all share her love of timeless design, traditional skills and sentimental treasures.