The author, Chloe Thomas has been running the marketing and websites of eCommerce businesses since 2004. Initially in-house, but since 2006 as the owner and senior consultant at indiumonline, an online marketing agency focused on driving great quality traffic to eCommerce websites.
eCommerce MasterPlan is built on Chloe's years of experience across many eCommerce sectors and different types of businesses. Whether you already have an eCommerce business and want to improve performance, or you are interested in starting one - this book will help you achieve your goals faster and help you waste less time, effort and money.