Bob Phelps is a director of BPN Consulting and teaches Strategic Decision Science at the Cranfield School of Management. He led the UK Analytics group at McKinsey and the European Measurement practice in Towers Perrin, as well as carrying out financial risk consulting for CCN Decision Systems.
He has managed the development of information systems for SWIFT and intelligent systems development for BP. Consulting clients have included major players in the financial services, telecomms, retail and media industries and he has extensive experience in Europe, the US and Asia.
He specializes in measuring and clarifying firm level strategy and helping management understand and focus on the key success actions unique to their business, supported by the creative use of modelling techniques.
He has edited books and published papers on strategy, decision making, operations research, information systems and artificial intelligence.