Books by Bijan Yousef-Zadeh

Beauty therapist Sally Medcalf has spent over 25 years in the beauty industry. For 20 years of this she has been self-employed, running her own salons for the past 12 years. Her diplomas and memberships include BABTAC, CIDESCO, the Professional Guild of Beauty therapists, and Karin Herzog Gold Salon. In 2004 Sally Medcalf was nominated Beauty Therapist and Facialist of the Year. After studying management and marketing mid career, Bijan Yousef-Zadeh went self employed. He started, ran and subsequently sold several successful businesses in food, fashion, retailing and property and - in the past 5 years - in the beauty industry. Bijan has given numerous lectures, talks and seminars on the theory & practice of sales and marketing, and on how to run your own successful business. His memberships include the Chartered Management Institute (CMI), and Fellow of the Royal Society of Arts (FRSA).