A complete, comprehensive, clearly written guide to putting together and presenting a business plan, featuring a sample drawn from real life. The book takes the reader, step by step, through the components of a plan, with examples from the sample integrated throughout. The question Why do a plan? is answered and information is provided on how the plan will be used by bankers, venture capitalists, etc and how to present the plan to each group. References to, and examples from, plans from the service sector as well as manufacturing are also included. Drawing on Arthur Young's extensive experience in this area, treatment is authoritative and objective without being overly technical.