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Understanding the Predictive Analytics Lifecycle By Alberto Cordoba

Understanding the Predictive Analytics Lifecycle by Alberto Cordoba

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Summary

A high-level, informal look at the different stages of the predictive analytics cycle Understanding the Predictive Analytics Lifecycle covers each phase of the development of a predictive analytics initiative.

Understanding the Predictive Analytics Lifecycle Summary

Understanding the Predictive Analytics Lifecycle by Alberto Cordoba

A high-level, informal look at the different stages of the predictive analytics cycle Understanding the Predictive Analytics Lifecycle covers each phase of the development of a predictive analytics initiative. Through the use of illuminating case studies across a range of industries that include banking, megaresorts, mobile operators, healthcare, manufacturing, and retail, the book successfully illustrates each phase of the predictive analytics cycle to create a playbook for future projects. Predictive business analytics involves a wide variety of inputs that include individuals' skills, technologies, tools, and processes. To create a successful analytics program or project to gain forward-looking insight into making business decisions and actions, all of these factors must properly align. The book focuses on developing new insights and understanding business performance based on extensive use of data, statistical and quantitative analysis, explanatory and predictive modeling, and fact-based management as input for human decisions. The book includes: * An overview of all relevant phases: design, prepare, explore, model, communicate, and measure * Coverage of the stages of the predictive analytics cycle across different industries and countries * A chapter dedicated to each of the phases of the development of a predictive initiative * A comprehensive overview of the entire analytic process lifecycle If you're an executive looking to understand the predictive analytics lifecycle, this is a must-read resource and reference guide.

About Alberto Cordoba

ALBERTO CORDOBA is Director of the SAS Center of Excellence at Truven Health Analytics (formerly the Healthcare Business of Thomson Reuters) where he leads a team of highly-skilled SAS experts. In addition, he provides a leadership role and direct project support for client-sponsored research studies. He is a former Vice President of Business Intelligence and Predictive Analytics at Qualex Consulting Services.

Table of Contents

Foreword xi Preface xiii Acknowledgments xv Chapter 1 Problem Identification and Definition 1 Importance of Clear Business Objectives 4 Office Politics 8 Note 13 Chapter 2 Design and Build 15 Managing Phase 16 Planning Phase 18 Delivery Phase 19 Notes 32 Chapter 3 Data Acquisition 33 Data: The Fuel for Analytics 36 A Data Scientist s Job 41 Notes 53 Chapter 4 Exploration and Reporting 55 Visualization 57 Cloud Reporting 61 Chapter 5 Modeling 69 Churn Model 71 Risk Scoring Model 77 Notes 99 Chapter 6 Actionable Analytics 101 Digital Asset Management 104 Social Media 104 Chapter 7 Feedback 129 What the Different Software Components Should Do 132 Note 148 Conclusion 149 Appendix: Useful Questions 155 Bibliography 209 About the Author 211 Index 213

Additional information

NPB9781118867105
9781118867105
1118867106
Understanding the Predictive Analytics Lifecycle by Alberto Cordoba
New
Hardback
John Wiley & Sons Inc
2014-10-07
240
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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