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Fashion Installation Adam Geczy (University of Sydney, Australia)

Fashion Installation By Adam Geczy (University of Sydney, Australia)

Fashion Installation by Adam Geczy (University of Sydney, Australia)

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Fashion Installation Summary

Fashion Installation: Body, Space, and Performance by Adam Geczy (University of Sydney, Australia)

Gone are the days when fashion relied on a runway launch with coinciding press promotions to show a couturier's new range. Today, design houses are thinking beyond traditional methods of display to stimulate interest in their collections, such as to the internet, fashion film and, more recently, fashion installations. This book offers a critical evaluation of the changing ways in which fashion has been exhibited, focusing specifically on the recent turn toward installation, whether in the form of static presentations, interactive performances or the more conventional curated designer exhibition. Connecting viewers - and consumers - on an immersive level, the fashion world has begun to appropriate installation methods traditionally associated with displays of experimental art, transcending the runway system and its constraints. This book turns to the designers who have pioneered fashion installations, such as Aitor Throup, Muccia Prada, Walter Van Beirendonck and Hussein Chalayan among others, and also looks back to the early influential fashion displays by designers such as Worth and Poiret to provide historical context. Divided into three parts, and covering a variety of installations from Vivienne Westwood's fashioned 'concept' stores to Gareth Pugh's immersive films, this ground-breaking book positions the designer as the curator and exhibition-maker and offers the first focused study of the pertinent concept of fashion installation.

Fashion Installation Reviews

Connects seamlessly to the quality of [the authors'] previous and meritorious research ... [A] comprehensive overview of the history of fashion presentation as installation. * The Journal of Dress History *

About Adam Geczy (University of Sydney, Australia)

Adam Geczy is an artist and writer, and teaches at Sydney College of the Arts, the University of Sydney, Australia. Vicki Karaminas is Professor of Fashion and Director of Doctoral Studies in the School of Design, College of Creative Arts, Massey University, New Zealand.

Table of Contents

List of Illustrations Introduction: Installing Fashion 1: Body: Mise en Scene 2: Fashion (Almost) Without Bodies 3: Body-in-Space and the Gesamtkunstwerk Conclusion: Fashion is a (Dis)Embodied Practice, or the Persistence of Perfume Bibliography Index

Additional information

Fashion Installation: Body, Space, and Performance by Adam Geczy (University of Sydney, Australia)
Bloomsbury Publishing PLC
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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Customer Reviews - Fashion Installation