Anorexic at 16 and bulimic by 19, Zoe Harcombe has spent twenty years trying to answer this question. As she sat in her room at Cambridge University, where she won a scholarship to read maths, she could not understand why she was overeating when all she wanted was to be slim. The twenty years have been spent researching calories, carbohydrates, fats, insulin, overeating, bulimia, anorexia and every aspect of food and nutrition that could hold the key to this million dollar question. During this time Zoe experienced addict-like food cravings and was diagnosed (separately) with three conditions that are well known to cause addict like food cravings. None of the doctors made the link - she has.

The result is this revolutionary book. It spells out in simple, non medical language, why we overeat. It details the three medical conditions that cause addict-like cravings - what they are, how we get them and more importantly, how we can get rid of them. When we overcome these conditions we can rid ourselves of the food cravings that go with them. The even better news is that two of the three conditions can be practically eliminated within five days.

The results from the eating plan recommended by the book are quite staggering - testimonials can be found on the web and are flooding in by the day. Weight loss of up to 14 pound in the first week is not uncommon - a sure sign that the person has been suffering at least one of the conditions. Just as rewarding as the weight loss is the sense of well-being that people report having. Because the eating plan is so healthy, people have reported arthritic conditions clearing up, headaches disappearing and skin and hair looking better than ever. The one common factor is energy - people say that they have more energy than they have had for years and a mental clarity (no foggy feeling) that they never want to lose.

The eating plan is all about real food - fruit, vegetables, salad, meat, fish, eggs, dairy products, whole wheat pasta, brown rice and even red wine! People can go back to eating anything (literally anything) in the final stage of the diet but they often find they feel so well eating real food they never go back to total junk! Chocolate is allowed but only real chocolate (at least 70% cocoa). There are just three very simple rules about what you eat but no limit on how much. You will not go hungry or feel deprived in any way.

If you ever crave food. If you would like to lose weight. If you would like to feel as healthy as possible, this book is for you. At last there is an eating plan that ticks all the boxes:

It works

It's practical

It's long term

It's healthy

It's enjoyable

From the Author
The research and experience that led to this book changed my life and I genuinely hope that it can change yours. I have been where you may be now. I have been anorexic and bulimic. I have feared food and craved food - and never understood what on earth was going on. We are not greedy or weak willed. We want to be slim so why, why, why do we stuff our faces with food that we barely even taste? I now know the answer to this question.

I've found a way out and, thanks to the nagging from my team at work, I have been persuaded to write the secret down to share it with others. They got fed up seeing me eat so much and staying so slim and I got fed up telling them how. So, I decided to put it all on paper and the result is this book.

Since writing the book my life has changed again. The joy of helping people lose weight is indescribable. People's lives literally change when their size does. They feel healthier and happier and more at peace with themselves in a way that has to be seen to be believed. The best thing about this eating plan is that it gives control back to the person who deserves it - you! People report feeling out of control with food - it rules them rather than the other way round. This book explains why and it gives the way out. People have said to after just starting the diet "I know now I will be slim", "I now know why I was overeating and why I never will again." The sense of power that comes from being in control of food is fabulous.

I really hope that this book helps you lose weight, feel great and get on with something far more important than dieting - life!

With very best wishes - [email protected]