'This book will change your life' BEN FOGLE

'Positive and persuasive' ANT MIDDLETON

My hope is to inspire you to retake control of your body and life by unleashing the immense power of the mind.

The 'Iceman' Wim Hof shares his remarkable life story and powerful method for supercharging your strength, health and happiness.

Wim Hof is widely celebrated for his astounding achievements, breaking world records withstanding extreme temperatures and running barefoot marathons over deserts and ice fields. Most of all, he's shown us that these feats are not superhuman - but that all of us have the ability to be stronger, healthier and happier than we've ever imagined.

In The Wim Hof Method, this trailblazer of human potential shares his simple three-pillar approach that anyone can use to improve health and performance - and see real results within just a few days. Refined over forty years and championed by scientists across the globe, you'll learn how to harness three key elements of Cold, Breathing and Mindset to master mind over matter and achieve the impossible.

'Wim is a legend of the power ice has to heal and empower' BEAR GRYLLS

'Thor-like and potent...Wim has radioactive charisma' RUSSELL BRAND