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Assessing Media Education William G. Christ

Assessing Media Education By William G. Christ

Assessing Media Education by William G. Christ


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Summary

Covering topics and categories established by the ACEJMC, this book moves through the steps of developing the assessment plan, establishing student learning outcomes in the various areas of the curriculum, and measuring those outcomes. It includes case studies from private and public institutions with varied approaches to communication education.

Assessing Media Education Summary

Assessing Media Education: A Resource Handbook for Educators and Administrators by William G. Christ

Assessing Media Education provides guidelines for media educators and administrators in higher education media programs who are creating or improving student-learning assessment strategies. Covering the topics and categories established by the Accrediting Council on Education in Journalism and Mass Communications, this key resource guides readers through the steps of developing an assessment plan, establishing student learning outcomes in the various areas of the curriculum, and measuring those outcomes.

This timely and critical volume provides detailed discussion on:
*developing an assessment plan, placing special emphasis on mission statements;
*the development of student-learning outcomes, with chapters reflecting the eleven competencies presented in the ACEJMC requirements; and
*indirect and direct measures of student-learning outcomes, ranging from advisory boards to examinations.

The volume concludes with case studies of programs at different points in their development of student outcomes, illustrating the implementation of assessment plans in a variety of contexts.

As assessment gains importance throughout the curriculum, Assessing Media Education will be a useful and practical resource for media educators and administrators as they grapple with the challenges of assessment.

Table of Contents

Contents: Preface. Part I: Developing the Assessment Plan. W.G. Christ, Introduction--Why Assessment Matters. M.L. James, R.F. Ervin, Developing the Assessment Plan. W.G. Christ, T. Hynes, Mission Statements. Part II: Developing Student Learning Outcomes. J. Henderson, Law and Policy. P.B. Summers, History. B.B. Hines, Diversity. A. Delwiche, B. Gersch, S. Williams-Rautiola, Production and Graphics. M.J. Haefner, Ethics. H. Ruminski, Critical Thinking. R.B. Rubin, A.M. Rubin, Research and Information Gathering. S. Finn, D. Majka, Media Writing. T. Dickson, Reporting and Editing. P. Voakes, Numbers and Statistics. D. Kruckeberg, Public Relations. B.E. Barnes, Advertising. Part III: Measuring Student Learning Outcomes. P. Parsons, Indirect Measures: Institutional Data, Surveys, Interviews, and Advisory Boards. D.A. Grady, Indirect Measures: Internships, Careers, and Competitions. D.E. Tucker, Direct Measures: Examinations. S.O. Irwin, Direct Measures: Embedded Authentic Assessment. R. Donald, Direct Measures: Portfolios. R.C. Moore, Direct Measures: The Capstone Course. Part IV: Using Assessment: Case Studies. K.A. Hansen, University of Minnesota. J. Foote, Arizona State University. P. Otto, J.M. Yerian, J.V. Turk, Virginia Commonwealth University. J.H. Keefer, Zayed University. L.F. Rakow, Reflections on the Impact of Assessment on Accreditation: Foxes and Henhouses.

Additional information

NLS9780805852264
9780805852264
0805852263
Assessing Media Education: A Resource Handbook for Educators and Administrators by William G. Christ
New
Paperback
Taylor & Francis Inc
2006-03-10
586
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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