Customer Intimacy Pick Your Pa by Fred Wiersema
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Customer Intimacy Pick Your Pa
Summary
Originally published in 1987, this paperback, from the author of THE DISCIPLINE OF MARKET LEADERS demonstrates how companies can profit from establishing more co-operative customer-supplier relationships and describes how customer intimacy works, how to implement it and what pitfalls to look out for. Illustrated with examples from top companies.
Customer Intimacy Pick Your Pa Summary
Customer Intimacy Pick Your Pa Reviews
'A brilliant concept ... a brilliant book' Tom Peters 'Customer Intimacy takes the understanding of customer requirements to a new level. Exciting and challenging, it represents a huge payoff for those that get it right' President of Saturn Corporation (General Motors)
Additional information
GOR003660301
9780002558211
0002558211
Customer Intimacy Pick Your Pa by Fred Wiersema
Used - Good
Hardback
HarperCollins Publishers
1997-03-03
240
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us