The W.I.T.C.H girls are best friends who, as well as wanting to save the world, are interested in all the things teenage girls are interested in - fashion, boys and gossip! As well as appearing in the comic strip story W.I.T.C.H characters host different features within the annual, covering everything from friendship and quizzes to horoscopes and posters. The annual reflects the W.I.T.C.H brand values of friendship, magic, action and drama, and features characters with whom the readers can readily identify.