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Competitive Strategy for Media Firms Sylvia M. Chan-Olmsted

Competitive Strategy for Media Firms By Sylvia M. Chan-Olmsted

Competitive Strategy for Media Firms by Sylvia M. Chan-Olmsted


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Competitive Strategy for Media Firms Summary

Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets by Sylvia M. Chan-Olmsted

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.

This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners.

Table of Contents

Contents: Preface. Introduction. Enter the Arena of Strategic Media Management. A Primer in Strategic Management for Media Firms. A Primer in Corporate and International Strategy for Media Firms. A Primer in Brand Management for Media Firms. Strategy and Competition in the New Broadcast Industries. Strategy and Competition in the Multichannel Media Industry. Strategy and Competition in the Enhanced Television Market. Strategy and Competition in the Broadband Communications Market. Strategy and Competition of Global Media Conglomerates. Conclusions.

Additional information

NLS9780805862119
9780805862119
0805862110
Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets by Sylvia M. Chan-Olmsted
New
Paperback
Taylor & Francis Inc
2006-06-29
384
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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