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In the Plex Steven Levy

In the Plex By Steven Levy

In the Plex by Steven Levy


$34.99
Condition - Very Good
<20 in stock

Summary

Written by Steven Levy, In the Plexis the story of the most successful technology company of our time, it is an inside look at how Google succeeds.

In the Plex Summary

In the Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy

It is best known for its search engine, but as Steven Levy explains, Google's ambitions go far beyond internet searching. It has moved into mobile phones, computer operating systems, television, and is the most powerful company in the advertising business. Its advertising business produces revenues so substantial that the company has no difficulty funding all its other projects.

The company has an unusual corporate culture, which Levy describes. The founders are often seen on Rollerblades, there are exercise breaks for employees and certain foods are either free or minimally priced. There is simultaneously an atmosphere of seriousness and playfulness. What role this corporate culture plays in the company's success is one question that In the Plex will address. For example, every Googler has 20% time -- employees are allowed to spend 20% of their time on projects of their own devising. No manager can prevent this. Some successful corporate businesses have come from 20% time.

Levy provides the background on Google's decision to enter the Chinese market, a decision that was controversial within the company at the time and which has recently made news as Google threatens to withdraw from China. He explains how cloud computing is the next frontier for Google, and he takes the reader into product development, including products that should be reaching market around the time the book is published. He explains what Google is doing to counter the rise of social networks such as Facebook (Google has its own social network), real-time competitors such as Twitter, and the looming risk of government regulation because of its dominance of the internet.

In the Plex Reviews

Levy is America's premier technology journalist. . . . He has produced the most interesting book ever written about Google. He makes the biggest intellectual challenges of computer science seem endlessly fun and fascinating. . . . We can expect many more books about Google. But few will deliver the lively, idea-based journalism of In the Plex.
-Siva Vaidhyanathan, The Washington Post

Almost nothing can stop a remarkable idea executed well at the right time, as Steven Levy's brisk-but-detailed history of Google, In the Plex, convincingly proves. . . . makes obsolete previous books on the company.
-Jack Shafer, The San Francisco Chronicle

The rise of Google is an engrossing story, and nobody's ever related it in such depth.
-Hiawatha Bray, The Boston Globe

Dense, driven examination of the pioneering search engine that changed the face of the Internet.

Thoroughly versed in technology reporting, Wired senior writer Levy deliberates at great length about online behemoth Google and creatively documents the company's genesis from a 'feisty start-up to a market-dominating giant.' The author capably describes Google's founders, Stanford grads Larry Page and Sergey Brin, as sharp, user-focused and steadfastly intent on 'organizing all the world's information.' Levy traces how Google's intricately developed, intrepid beginnings and gradual ascent over a competitive marketplace birthed an advertising-fueled 'money machine' (especially following its IPO in 2004), and he follows the expansion and operation of the company's liberal work campus ('Googleplex') and its distinctively selective hiring process (Page still signs off on every new hire). The author was afforded an opportunity to observe the company's operations, development, culture and advertising model from within the infrastructure for two years with full managerial cooperation. From there, he performed hundreds of interviews with past and current employees and discovered the type of 'creative disorganization' that can either make or break a business. Though clearly in awe of Google's crowning significance, Levy evenhandedly notes the company's more glaring deficiencies, like the 2004 cyber-attack that forced the removal of the search engine from mainland China, a decision vehemently unsupported by co-founder Brin. Though the author offers plenty of well-known information, it's his catbird-seat vantage point that really gets to the good stuff.

Outstanding reportage delivered in the upbeat, informative fashion for which Levy is well known.

-Kirkus Reviews (starred review)
An instructive primer on how the minds behind the world's most influential internet company function.
-Richard Waters, The Wall Street Journal

[Steven Levy] spent much of the past three years playing anthropologist at one of the Internet's most interesting villages and set of inhabitants -- the Googleplex and the tribue of Googlers who inhabit it. . . . A deep dive into Google's culture, history and technology.
--Mike Swift, San Jose Mercury News
The wizards of Silicon Valley often hype their hardware/software breakthroughs as 'magical' for the products' ability to pull off dazzling stunts in the blink of an eye. And true to the magicians' code, these tech talents rarely let mere mortals peer behind the curtains. . . . That's what makes Levy's just-out tome so valuable.
-Jonathan Takiff, The Philadelphia Daily News

The most comprehensive, intelligent and readable analysis of Google to date. Levy is particularly good on how those behind Google think and work. . . . What's more, his lucid introductions to Google's core technologies - the search engine and the company's data centres - are written in non-geek English and are rich with anecdotes and analysis. . . . In The Plex teems with original insight into Google's most controversial affairs.
-Andrew Keen, New Scientist

Steven Levy's new account [of Google], In the Plex, is the most authoritative to date and in many ways the most entertaining.
-James Gleick, The New York Review of Books

About Steven Levy

Steven Levy is editor at large at Wired magazine. The Washington Post has called him America's premier technology journalist. His was previously founder of Backchannel and chief technology writer and senior editor for Newsweek. Levy has written seven previous books and his work has appeared in Rolling Stone, Harper's Magazine, Macworld, The New York Times Magazine, Esquire, The New Yorker, and Premiere. Levy has also won several awards during his thirty-plus years of writing about technology and is the author of several previous books including Facebook: The Inside Story; Insanely Great; The Perfect Thing; and In the Plex. He lives in New York City.

Additional information

GOR004159402
9781416596585
1416596585
In the Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy
Used - Very Good
Hardback
Simon & Schuster
20110512
432
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - In the Plex