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Sold! Steve Martin

Sold! By Steve Martin

Sold! by Steve Martin

Reviews:
$13.69
Condition - Very Good
Only 1 left
Very Good

Summary

Based on an effective and popular sales programme used by many leading blue chip companies, this is the book to offer great sales technique guidelines with refreshing clarity and brevity.

Sold! Summary

Sold!: How to Make it Easy for People to Buy from You by Steve Martin

Sold!does for selling what `unplugged' did for rock music - it brings it back to core competences and basics. The latter was badly needed - so is Sold!"
Barry Gibbons
Former Chairman & CEO, Burger King Corp. Sales performance is the lifeblood of every business. Whether you are an account manager, a field sales representative, or less obviously a customer services agent, one of your key goals is to sell your products, services and ideas. However things have become far too complex. In a world where companies are striving to come up with the next product or service that will make our lives easier, the very process that is used to sell these latest products or services is becoming ever more complicated. It's time to go back to making it easier for your customers to buy from you. Sold! delivers this in the form of the effective selling programme. The key principles will not necessarily be new to you - building trust and a good relationship for example, as well as understanding what your customer really wants, are fundamental to sales success.

Sold! Reviews

"I think that SOLD ! highlights how easy and straight forward selling can be - anyone practicing these simple principles is bound to be successful." Julian Richer, Founder and MD of Richer Sounds

"Whether it's products or services, today you either sell in cluttered, competitive markets or you are already dead.

Sold!does for selling what `unplugged' did for rock music - it brings it back to core competences and basics. The latter was badly needed - so is Sold!"

Barry Gibbons
Former Chairman & CEO, Burger King Corp.

"With SOLD!, Steve Martin and Gary Colleran have achieved a rare success, delivering genuinely instructive material in a genuinely engaging and entertaining fashion. As a result, sales professionals who read it are themselves likely to experience rare success, for the book is a highly effective guide for creating long-term customers." Professor Robert B. Cialdini PhD, is Regents Professor of Psychology at Arizona State University and author of the world's best selling book on Influence and Persuasion. "The effective selling principles described in this book are not only simple and focussed on the sales outcome, but also help us to build productive ongoing relationships with our customers."

Humphrey Harte, Director of Sales & Marketing, PowderJect " What Sold! does is to take away all the non-essential ideas, techniques and tactics that have complicated the approach to selling and provide people with all essential principles that will make the difference."Pharmaceutical Field magazine

"At last, a straight forward concise book packed with useful ideas about how to powerfully, but appropriately sell your ideas across to others."

Paul McKenna PhD

About Steve Martin

Steve Martin of Sales InterAction has developed The Effective Selling Programme, which is remarkably successful as a training programme.

Sales Interaction is a Sales Training Company that provides a range of Sales Training Services to a customer base of primarily large blue-chip organisations. It's clients list includes companies such as Nike, Schering, Pfizer, Siemens, Microsoft and British Telecom.

Table of Contents

Chapter 1 Introduction to the Effective Selling Programme (ESP)

Chapter 2. The first principle of the Effective Selling Programme (ESP):

Creating and Maintaining a Valuable Customer Relationship

or what we also call "Listen and Like"

Chapter 3. The second principle of the Effective Selling Programme (ESP):

Establishing what is Valuable to the Customer

or what we also call "Be productive"

Chapter 4. The third principle of the Effective Selling Programme (ESP):

Providing what is valuable to the customer

Or what we also call "Give `em what they want"

Chapter 5. The fourth principle of the Effective Selling Programme (ESP):

Gaining a Commitment to Action

Or what we also call "Sold!"

Chapter 6. The fifth and final principle of the Effective Selling Programme (ESP):

Creating a well-formed sales goal

or what we also call "Get ready"

Chapter 7. Putting the ESP into Action

Chapter 8. Applying the ESP to different sales environment from Major Account Selling, Retailing, Customer Service Centres and Telephone Sales.

Additional information

GOR001883323
9780273675181
0273675184
Sold!: How to Make it Easy for People to Buy from You by Steve Martin
Steve Martin
Used - Very Good
Paperback
Pearson Education Limited
2003-07-17
144
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Sold!