Social Psychology by Stephen Franzoi
Personal, relevant, meaningful, and provocative are words faculty and students have used to describe Social Psychology. Franzoi takes the theory and research of social psychology and presents it in a way that students will find insightful, rewarding, relevant, and thought provoking. A new feature to this edition, analyzing evolutionary and sociocultural forces, highlights a debate and common ground between these two perspectives to introduce current controversies and help students develop critical thinking skills. This edition also features the introduction of the self as a theme to give students a meaningful context for exploring the key concepts of social psychology.