Personal, relevant, meaningful, and provocative are words faculty and students have used to describe Social Psychology. Franzoi takes the theory and research of social psychology and presents it in a way that students will find insightful, rewarding, relevant, and thought provoking. A new feature to this edition, analyzing evolutionary and sociocultural forces, highlights a debate and common ground between these two perspectives to introduce current controversies and help students develop critical thinking skills. This edition also features the introduction of the self as a theme to give students a meaningful context for exploring the key concepts of social psychology.