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Grassroots Marketing By Shel Horowitz

Grassroots Marketing by Shel Horowitz

Condition - Good
$17.19
Out of stock

Summary

Horowitz's key assumption is that the diverse entrepreneurs who need this book will have one thing in common - they won't have much money to spend on marketing efforts. This revised edition of "Marketing Without Megabucks" (1993) offers some grassroots tips.

Grassroots Marketing Summary

Grassroots Marketing: Getting Noticed in a Noisy World by Shel Horowitz

In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).

Additional information

GOR006007843
9781890132682
1890132683
Grassroots Marketing: Getting Noticed in a Noisy World by Shel Horowitz
Used - Good
Paperback
Chelsea Green Publishing Co
1990-01-01
306
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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