Horowitz's key assumption is that the diverse entrepreneurs who need this book will have one thing in common - they won't have much money to spend on marketing efforts. This revised edition of Marketing Without Megabucks (1993) offers some grassroots tips.
Grassroots Marketing Summary
Grassroots Marketing: Getting Noticed in a Noisy World by Shel Horowitz
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CIN1890132683G
9781890132682
1890132683
Grassroots Marketing: Getting Noticed in a Noisy World by Shel Horowitz
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