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This Means This, This Means That: A User's Guide to Semiotics By Sean Hall

This Means This, This Means That: A User's Guide to Semiotics by Sean Hall

Condition - Very Good
$22.99
Only 3 left

Summary

Semiotics is the theory of signs. This introductory book decodes the mystery of semiotics using visual examples instead of abstract theory. Divided into 75 key semiotic concepts, each short section begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing.

This Means This, This Means That: A User's Guide to Semiotics Summary

This Means This, This Means That: A User's Guide to Semiotics by Sean Hall

Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature, our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes the mystery of semiotics using visual examples instead of abstract theory.Divided into 75 key semiotic concepts, each short section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In this way, we actively engage in creative thinking.Read straight through or dipped into regularly, this book provides practical examples of how meaning is made in contemporary culture.

About Sean Hall

Sean Hall is Deputy Head of Department and Leader in Contextual Studies in the Department of Design at Goldsmiths College, University of London. He was formerly a lecturer in Philosophy at Balliol College, Oxford. As a practising artist, he has exhibited at the V&A, the Royal Academy and the Whitechapel Gallery.

Table of Contents

Introduction; Signs and Signing; Ways of Meaning; Conceptual Structures; Visual Structures; Textual Structures; Matters of Interpretation; Framing Meaning; Stories and Storytelling; Conclusion; Bibliography.

Additional information

GOR001948400
9781856695213
1856695212
This Means This, This Means That: A User's Guide to Semiotics by Sean Hall
Used - Very Good
Paperback
Laurence King Publishing
2007-09-03
176
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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