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e-Riches 2.0: Next-Generation Strategies for Making Millions Online Scott Fox

e-Riches 2.0: Next-Generation Strategies for Making Millions Online By Scott Fox

e-Riches 2.0: Next-Generation Strategies for Making Millions Online by Scott Fox

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Summary

Whether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to keep your customer base growing. Packed with simple money-making secrets for Web 2.0, this book provides e-marketing strategies.

e-Riches 2.0: Next-Generation Strategies for Making Millions Online Summary

e-Riches 2.0: Next-Generation Strategies for Making Millions Online by Scott Fox

Whether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. Featuring inspiring and instructive success stories, as well as easy-to-implement, step-bystep methods.

Packed with simple money-making secrets for Web 2.0, this book provides powerful e-marketing strategies for the next generation of business.

e-Riches 2.0: Next-Generation Strategies for Making Millions Online Reviews

"e-Riches [2.0] is an essential book for anyone who does anything on the Web... If you plan to live and work in the connected world of today and tomorrow, this would be a great place to learn the necessary etiquette, as well as the rules of success." --Life Insurance Selling
"The book is aimed at absolute newbies, so while experienced Internet users may find this too basic, it will be a godsend to those who are intimidated by the digital revolution." --Publishers Weekly
"I found that Scott Fox's e-Riches 2.0: Next Generation Marketing Strategies for Making Millions Online was a very thorough overview. Don't let the name scare you into thinking it's one of those internet scams. I found it was useful for performing a complete marketing audit. I was able to evaluate inefficiencies and plan for the next six months." --Entrepreneur.com's Top Shelf Blog
-e-Riches [2.0] is an essential book for anyone who does anything on the Web... If you plan to live and work in the connected world of today and tomorrow, this would be a great place to learn the necessary etiquette, as well as the rules of success.- --Life Insurance Selling
-I found that Scott Fox's e-Riches 2.0: Next Generation Marketing Strategies for Making Millions Online was a very thorough overview. Don't let the name scare you into thinking it's one of those internet scams. I found it was useful for performing a complete marketing audit. I was able to evaluate inefficiencies and plan for the next six months.- --Entrepreneur.com's Top Shelf Blog
-The book is aimed at absolute newbies, so while experienced Internet users may find this too basic, it will be a godsend to those who are intimidated by the digital revolution.- --Publishers Weekly

About Scott Fox

Scott Fox is the top e-business consultant in Hollywood, where his clients have included Bill O'Reilly and Larry King. He is the author of Internet Riches (978-0-8144-0995-4), and is a frequent speaker on e-business and technology at universities including USC and UCLA, and at conferences such as Digital Hollywood and Internet World.

Table of Contents

CONTENTS

Introduction: Marketing Your Way to e-Riches . . . . . . . . . . . . . . . . . . . . . . 1

PART 1 21ST CENTURY MARKETING: HOW THE RULES HAVE CHANGED

1 My 9 Commandments for e-Riches Marketing Success . . . . . . . . . . . . . 15

2 Quick Start Guide to Getting Your Business Online . . . . . . . . . . . . . . . . 33

PART 2 E-MAIL: YOUR #1 SALES OPPORTUNITY

3 Today's Best E-Mail Publishing Strategies. . . . . . . . . . . . . . . . . . . . . . . .39

4 RSS Feeds: The Revolution Is Being Syndicated . . . . . . . . . . . . . . . . . . 63

5 Feed-Based E-Mail Services Cut Your Production Time in Half . . . . . . . .67

6 Winning E-Mail List Building Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . 78

7 Automatically Make More Money with E-Mail Autoresponders . . . . . . . . . 85

PART 3 SOCIAL MEDIA MARKETING SUCCESS STRATEGIES

8 Online Viral Marketing: Social Media Offers

Word of Mouth on Steroids . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93

9 Social Network Marketing Using Facebook, MySpace,

and LinkedIn. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .99

10 Build Your Own Social Network Customer Community . . . . . . . . . . . . . 146

11 The Viral Marketing Power of Social Bookmarking

and Social News Sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153

PART 4 ATTRACTING CUSTOMERS WITH BLOGS AND MICROBLOGS

12 Welcome to the Blogosphere . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167

13 Microblogging with Twitter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .192

PART 5 NEW ONLINE PUBLIC RELATIONS AND PROMOTIONS TOOLS

14 The Truth About Public Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . .201

15 The Public Relations Opportunity Matrix (PROM) System . . . . . . . . . . .209

16 Attracting Customers (and Search Engines) with

Online Article Syndication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 232

17 How "Freemiums" Giveaway Promotions Make Money Online . . . . . . . 238

PART 6 PROFITING FROM ONLINE BROADCASTING

18 Customers Love Online Video. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .247

19 The New Marketing Power of Free Teleseminars and Webinars. . . . . .261

20 Online Radio and Podcasts: Guest Interviews or Host Your Own . . . . .266

PART 7-BONUS! PAY-PER-CLICK KEYWORD AND AFFILIATE

PROGRAM ADVERTISING STRATEGIES

21 Increase Your Sales with Search Engine Keyword Advertising . . . . . . .273

22 Affiliate Program Advertising: Meet Your

New Worldwide Salesforce. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .288

PART 8 YOUR WINNING ONLINE MARKETING STRATEGY

23 Measuring Your Online Sales Success . . . . . . . . . . . . . . . . . . . . . . . . .297

24 Differentiation Strategies in a Competitive Online Marketplace . . . . . . 299

Conclusion: Let's Make It Happen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .305

Appendix: Recommended Resources and Web Sites. . . . . . . . . . . . . . . . .310

Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .313

Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315

Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 323

Additional information

GOR003980951
9780814414620
0814414621
e-Riches 2.0: Next-Generation Strategies for Making Millions Online by Scott Fox
Scott Fox
Used - Very Good
Hardback
Amacom
2009-05-01
320
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - e-Riches 2.0: Next-Generation Strategies for Making Millions Online