Free Shipping in Australia
Proud to be B-Corp

Television, Technology and Gender Sarah Arnold

Television, Technology and Gender By Sarah Arnold

Television, Technology and Gender by Sarah Arnold

191,29 $
Condition - New
Only 2 left

Television, Technology and Gender Summary

Television, Technology and Gender: New Platforms and New Audiences by Sarah Arnold

The way we watch television is changing. While consumption of traditional broadcast television is going down, consumption of non-traditional platform television including subscription viewing, box-set series and online streaming is going up. This is the first study to consider the ways in which recent technologies of television can be understood in terms of the gendering of audiences. Taking a viewer-based approach, Sarah Arnold shows how old claims that television is a female medium are now being called into question, due to changes in the spatial practices of viewing and developments in content. Though film has commonly been characterised as 'masculine' and television 'feminine', this paradigm is now being complicated and challenged. This timely book offers important critical insight into current intersections between gender, television consumption and technology.

Television, Technology and Gender Reviews

Gender and Early Television makes an important contribution to our understanding of women's relationship to this new medium in its formative years. ... this is a highly engaging and insightful read that throws much needed new light on an under-researched topic. * Critical Studies in Television *
Interrogating television's roots in theater and vaudeville, this smart new book shows how technology, programming, and audience research shaped US and UK women's cultural roles in the 20th century. An important book for scholars studying media, gender, and cultural history. -- Jane Marcellus, Middle Tennessee State University, USA

About Sarah Arnold

Sarah Arnold is Lecturer in Film and Digital Media at University College Falmouth (UK). She is the author of Maternal Horror: Melodrama and Motherhood (2013) and co author, with Mark De Valk, of The Film Handbook (2013).

Table of Contents

List of Illustrations Acknowledgements Series Editors' Foreword Introduction 1. Nineteenth and early Twentieth Century Gender and Technology 2. Television's Earliest Years 3. Women in Early British Television 4. Women in Early US Television 5. Populations, Consumers and Audiences 6. The US Female Television Audience 7. The British Female Television Audience Conclusion Bibliography Notes Index

Additional information

Television, Technology and Gender: New Platforms and New Audiences by Sarah Arnold
Bloomsbury Publishing PLC
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

Customer Reviews - Television, Technology and Gender