Name: Enterprise and Small Business By Sara Carter
SKU: 9780201398526
Price: 24.39 AUD
Availability: InStock

Enterprise and Small Business Summary

Enterprise and Small Business: Principles, Practice and Policy by Sara Carter

This book provides a comprehensive introduction to small business written by leading academics from UK and Europe. This book is unique in that it gathers together in one volume, an unprecedented breadth of expertise and coverage of topics. Anyone studying or interested in the latest thinking and practice of small businesses should read this book.

SECTION 1. THE SMALL BUSINESS ENVIRONMENT. 1. Introduction. 2. Self-employment and small firms. 3. The enterprise culture: the socio-economic context of small firms. 4. Small business policy, support and governance. 5. The social and cultural world of enterprise. SECTION II. ENTREPRENEURSHIP AND THE SMALL FIRM. 6. Initiating entrepreneurship. 7. Business start-up: theory, practice and policy. 8. The psychology of the entrepreneur. 9. Family and enterprise. 10. Gender and enterprise. 11. Ethnicity and enterprise. 12. Franchising and enterprise. 13. Technical entrepreneurship. 14. Intrapreneurship. 15. Entrepreneurship in transitional economies. SECTION III. MANAGEMENT AND THE SMALL FIRM. 16. Strategy and the small firm. 17. People and the small firm. 18. Training and the small firm. 19. Finance and the small firm. 20. Marketing and the small firm. 21. Networking and the small firm. 22. Information and communication Technology in the small firm. 23. Growth and development in the small firm. Internationalisation and the small firm.

Additional information

Sku

GOR001447105

ISBN 13

9780201398526

ISBN 10

0201398524

Title

Enterprise and Small Business: Principles, Practice and Policy by Sara Carter

Author

Sara Carter

Condition

Used - Very Good

Binding type

Paperback

Publisher

Pearson Education (US)

Year published

2000-02-01

Number of pages

528

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Enterprise and Small Business Sara Carter

Enterprise and Small Business by Sara Carter

Summary

Enterprise and Small Business Summary

Enterprise and Small Business: Principles, Practice and Policy by Sara Carter

Table of Contents

Additional information

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