Improving Marketing Effectiveness by Robert Shaw
After reviewing the latest fads and fashions in marketing, Bob Shaw finds that it is the good old fashio ned basics of marketing that are usually the key to marketin g effectiveness. '
Improving Marketing Effectiveness
Summary
Essential information for the cut-throat world of business.
Improving Marketing Effectiveness Summary
Additional information
GOR001564692
9781861970541
1861970544
Improving Marketing Effectiveness by Robert Shaw
Used - Very Good
Hardback
Profile Books Ltd
1998-08-24
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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