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Winning at New Products, 5th Edition Robert Cooper

Winning at New Products, 5th Edition By Robert Cooper

Winning at New Products, 5th Edition by Robert Cooper


$47.99
Condition - Very Good
Only 1 left

Summary

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar

Winning at New Products, 5th Edition Summary

Winning at New Products, 5th Edition: Creating Value Through Innovation by Robert Cooper

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.

About Robert Cooper

Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.

Additional information

GOR009861459
9780465093328
0465093329
Winning at New Products, 5th Edition: Creating Value Through Innovation by Robert Cooper
Used - Very Good
Paperback
Basic Books
20170928
448
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Winning at New Products, 5th Edition