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The Entrepreneur's Book of Checklists Robert Ashton

The Entrepreneur's Book of Checklists By Robert Ashton

The Entrepreneur's Book of Checklists by Robert Ashton


$15.49
Condition - Very Good
Only 2 left

Summary

Providing checklists of things to do and things not to forget, this is a practical guide for people starting up in business. It also features case studies on real-life businesses by true entrepreneurs.

The Entrepreneur's Book of Checklists Summary

The Entrepreneur's Book of Checklists: 1000 tips to help you start and grow your business by Robert Ashton

"If you are the sort of person who would love to start a business of your own but have not yet dared to take the plunge because you have no idea of where to start, The Entrepreneur's Book of Checklists could go a long way to reducing the sense of panic and introducing some clarity and order into your life when you need it most."

The Sunday Times

Easy to navigate and simple to read, The Entrepreneur's Book of Checklists is not written to be read froom cover to cover, more to become an invaluable source of reference at every stage of the small business journey. As important as an evangelist's bible, or a car mechanic's workshop, this book will be used, heavily bookmarked and become a much worn friend.

Each checklist is backed up by supporting advice or a real life case study - see how the tips have already helped someone just like you.

New to this edition:

  • Written for a wider audience to include social entrepreneur's
  • Contains new case studies
  • A new chapter covering online opportunities, and key topics including e-commerce and blogging
  • Useful documents to use and adapt as your own including sales letters, getting paid letters, and short cuts to help ypu prepare your business plan, cost your product / service and approach potential investors.

The Entrepreneur's Book of Checklists Reviews

"I have no hesitation in recommending this book to anyone in business" - YE Magazine

About Robert Ashton

Robert Ashton is a true entrepreneur, eager to share opportunities with others. A prolific business author, he writes for a number of business journals and national newspapers and is the author of Copywriting in a Week and the international bestselling The Life Plan.

Table of Contents

Contents

Introduction

Endorsements from two leading business support organisations

1 Inspiration: generating your winning idea

10 ways to find time to plan

10 characteristics successful entrepreneurs often share

10 steps to generating your big idea

10 things to check before chucking your job

2 Goals: matching the idea to your personal aspiration

10 questions to ask yourself as you start to plan

10 ways to involve your family in your dream

10 common worries and how to overcome them

10 ways that every entrepreneur is different

3 Knowledge: researching your idea/reality checking

10 ways to research on the internet

10 good questions to ask yourself and others

10 people who might do your research for free

10 steps to convincing yourself your idea will work

4 Business plan: convincing yourself and others

10 things every business plan should contain

10 things bank managers look for

10 figures you need to work out

10 things to include in a cash flow forecast

5 Investment: how to fund start-up and growth

10 people who might invest in your business

10 steps to heaven finding a business angel

10 ways to do it anyway without the investment

10 things to avoid at all costs

6 Branding: choosing business and product names

10 reasons why people will buy from you

10 tips when choosing a name

10 ways to test your new idea

10 design tips to bring your idea to life

7 Sales: routes to market, avoiding the blind alleys

10 ways that people could buy from you

10 ways to close more sales

10 good things about selling direct p; &nbsbsp;

10 ways to sell even more

8 Profits: estimating and recording costs, especially your time

10 ways to find more time

10 ways to work out how profitable you really are

10 expensive surprises you face as you grow

10 profitable extras to put on the bill

10 ways to protect profitability as your enterprise grows

9 Online: how to succeed in a virtual world

10 ways to make your website more successful

10 ways to network on-line

10 top e-commerce tips

10 ways to avoid your emails becoming spam

10 Cash flow: keeping the ship afloat

10 things bank managers like to hear

10 things your trading terms should include

10 things about overdrafts you need to know

10 ways to finance your business

10 ways to avoid running out of cash

11 Costs: how to avoid bad debts and pay suppliers

10 things all good customers have in common

10 things all good suppliers have in common

10 taxes you need to know about

10 ways to collect an overdue payment

12 Home: premises the why/where/how/how not

10 good reasons to work from home

10 ways to look bigger than you are

10 premises traps and how to avoid them

10 things about franchises you might not know

13 People: recruiting without fears of future tears

10 questions to ask when recruiting

10 ways to deal with red tape

10 things the best bosses have in common

10 ways to delegate and share the burden

14 Motivation: adding momentum and magic

10 ways to motivate yourself ; &nbbsp;

10 ways to motivate employees

10 training opportunities you might overlook

10 common people problems and how to solve

15 Surprises: predict and overcome unexpected hurdles

10 surprises that employees spring and how to overcome them

10 surprises that customers spring and how to overcome them

10 surprises that suppliers spring and how to overcome them

10 sleepless nights you can probably avoid

16 Helpers: people who might help you and how to encourage them

10 people eager to help you succeed

10 things consultants do well

10 things to share because you don't need to buy

10 things to look for when recruiting a mentor

17 Balance: when to work and when to play

10 signs that you are getting stressed and how to cope

10 ways to enjoy your work

10 holiday ideas for when you can't afford to take time off

18 Social responsibility: how to help yourself by helping others

10 ways to build your business by helping others

10 ways to entertain your customers for free

10 special things about social enterprises sp;  sp;

10 benefits of making a philanthropic gesture

19 Exit: selling your successful business

10 ways to decide it's time to sell

10 things that add value to your business

10 ways to find a buyer

10 reasons to merge your business with another

10 things you'll do differently the second time around

20 Useful document templates

Sales letters

Follow up letters

Getting paid letters

The business plan

Confidentiality and intellectual property

Additional information

GOR003337355
9780273712909
027371290X
The Entrepreneur's Book of Checklists: 1000 tips to help you start and grow your business by Robert Ashton
Used - Very Good
Paperback
Pearson Education Limited
2007-08-09
224
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Entrepreneur's Book of Checklists